Innovating on the Digital Frontier
Meet the Challenges of a Technology-driven FutureAt the Digital Frontier, the Pace Never Slackens
Business is being transformed by technology and innovation, affecting every aspect of the organization. To thrive or even complete, every organization needs to step up and enter the Digital Frontier. The pace of change is accelerating, requiring businesses and professionals to not only master their core competencies and domain of expertise, but to also become familiar with many technologies that are difficult to master. For most organizations, this is a daunting challenge. Yet, over the past 20 years, tremendous innovation has propelled the enterprise.
As a simple example, in the early 1990’s most firms didn’t have a website and email was usually limited to internal correspondence. Security was only concerned with physical penetrations, not cyber ones. Fast forward to the present and review some of the impressive transformations:
- IT organizations have reinvented themselves from purveyors of a few self-managed servers, to co-location facilities, to virtualization, to Infrastructure as a Service (IaaS), to Platform as a Service (PaaS), and entirely Cloud-based operations.
- Sales and marketing organizations have transitioned their practice from crude use of mass media, such as direct mail and telemarketing to highly targeted, data-driven direct sales engines that use Paid Search, Social Media, Display ads, Retargeting, Email Marketing, real time bidding and many other innovations to reach niche audiences.
- Engineering organizations have grown from using a handful of expensive, proprietary development tools that evolved slowly to now employing a best-of-breed approach of combining custom software, proprietary tools and open source and Cloud solutions to rapidly build enterprise solutions. A premium has been placed on integrating systems rather than developing from scratch.
Complexities Abound
As much progress as businesses have made, even more complex challenges remain as the rate of change accelerates. In this way, still more disruptions are all but a certainty. Now, every business must be able to leverage or deploy these technologies:
- AI
- Mobile
- Apps
- Cloud
- Digital Marketing
- Big Data
- Social
Inherently, these technologies are related to each other and have different impacts on every industry or business. However, each one of the technologies is a discipline unto itself, with many variations, details, best practices and limitations. Furthermore, they often cannot be effectively used independently of each other or at least are far better enabled when driven by an overarching strategy and plan. Thoughtful implementation that is aware of the synergies between these technologies is paramount.
The Optimal Blend of Technologies
We work with clients to define and build the optimal combination of mobile, social, analytics, Cloud and other technologies to better engage customers, channels and markets and thereby build new value and improved performance across organizations.
We also utilize these technologies to enable new connections between products and teams, resulting in powerful new capabilities. With speed and agility, we employ our wide-ranging digital expertise into action to ensure that the transition from digital strategy to implementation is seamless and effective.
We save the hard-pressed enterprise the impossible task of being expert in all manner of innovative technology. We live at nexus where business problems meet technology and help organizations overcome and master them.
We build teams to staff enterprise’s toolkit and enable it to step up to the difficulty of technology innovation.